People spend about 88% more time on websites with videos. That’s enough time for someone to browse your site and schedule an appointment. In fact, dental websites with a strong video on their homepage could see an increased conversion rate of 12%!
But first, you have to invest in dental video production and marketing. Making a video on your iPhone isn’t going to cut it.
Why Is Video So Important In Dental Marketing?
About 75% of millennials watch at least one video a day. By 2022, approximately 82% of consumer internet traffic will come from videos.
Video marketing is a strategy we use to put a name and face to your dental practice.
You have about 0.05 seconds to make a good first impression with your website. That’s why we often put a large background video on the homepage. We want your dental practice to be the first thing a prospective patient sees, not a stock photo. We also tailor your dental web design and video to your brand.
Dental video marketing is one of the best ways to promote your practice. Videos also complement other strategies, such as social media marketing.
How Do I Get into Dental Video Marketing?
Video marketing is about crafting a compelling story. Start thinking about the story you want to tell about your dental practice. As a dental marketing company, we’ll help you identify new opportunities for video.
Next, consider the goal of your marketing campaign. Is it to attract new patients? Advertise a new dental service? Talk about how your practice is expanding? No matter the message, we’ll help you come up with the best visual “hook” for your video, and then we’ll help you market it properly.
When making and marketing a video, you have tothink about who you want your video to target. In other words, who would be your ideal patient? With this information, we’ll be able to create engaging videos that can benefit your practice.