Your company probably has a marketing strategy focused on a target audience to make them buy your product or service. However, it is very important to have a marketing strategy dedicated to our own company too, what we call Corporate Marketing.
This kind of strategy makes the organizations investing part of their resources in Corporate Marketing actions to improve productivity. But, what can we expect from these actions?
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What is corporate marketing exactly?
We could define it as the set of techniques used to “sell” the brand to the workers with the purpose of improving their motivation and productivity.
In recent years we have seen the peak of corporate campaigns in companies like Google, Apple or Banco Santander. That is because some studies have demonstrated that a motivated and happy employee will be more faithful to the company.
Bigger corporations put to work the human resources team with the directors to develop better working atmosphere, building good relationships between different departments and between the workers.